Strategic Marketing Consulting
Bridging vision and execution through strategic marketing oversight.
Your Vision, Our Expertise—Marketing Roadmaps Built for You.
At Skytale, we know effective marketing leadership is key to sustained growth in today’s competitive healthcare industry. That’s why we now offer strategic marketing consulting—giving your organization executive-level marketing expertise to craft strategies and drive growth.
Whether you need help with a specific project or ongoing Fractional CMO support to optimize your marketing, our tailored solutions address your challenges and deliver results. Skytale is your trusted partner, committed to driving progress and positioning your organization for long-term success.
Is Your Marketing Working for Your Business?
Many healthcare providers find it difficult to measure the true impact of their marketing efforts. Skytale’s Marketing Program Evaluation provides a comprehensive, data-driven analysis of your marketing performance—examining key areas like your website, SEO, paid advertising, and social media. We also assess your competitive landscape to identify opportunities for growth. Whether you move forward independently or with continued guidance from our experienced Fractional CMO team, you’ll gain the clarity and insights needed to drive patient acquisition and long-term success.
What Is Fractional CMO Support?
Our Fractional CMO Support offers your practice comprehensive marketing leadership, providing high-level strategic direction, oversight, and execution across your marketing efforts. This service is ideal for healthcare organizations seeking sophisticated strategies that align with their growth ambitions, ensuring every initiative is executed with precision and insight.
Is Your Marketing Working for Your Business?
How Can We Support You?
Ongoing Fractional CMO Engagement
From initial planning through to implementation, we bring the marketing roadmap to life. Our focus is on driving measurable results while maintaining alignment with your practice’s vision and goals.
Leadership and Management of Marketing Vendors
Our team provides guidance in managing external service providers, ensuring seamless execution and optimal resource utilization across your marketing efforts.
Oversight of Strategic Marketing Initiatives & Reporting
We collaborate with your leadership team to develop and execute comprehensive, data-driven marketing strategies designed to achieve long-term growth. Our strategic approach ensures every marketing effort is impactful and aligned with your business objectives.
Strategic Collaborative Goal Setting for Sustainable Growth
Together, we define clear and actionable growth goals, building a strategic plan that is both ambitious and achievable. Our ongoing support ensures your practice remains focused on the most impactful initiatives.
Campaign Performance Review & Optimization
We regularly assess the effectiveness of marketing campaigns and initiatives, providing feedback and adjustments to maintain progress toward your goals. Our approach ensures continuous improvement and maximized impact.
Mentorship and Management of Internal Marketing Staff
We provide hands-on leadership and strategic oversight to in-house marketing teams, ensuring alignment with broader business goals. From setting clear priorities to developing team capabilities, we guide internal staff to operate more effectively and execute with confidence.
What We Offer:
Strategic Oversight of Marketing Initiatives
We collaborate with your leadership team to develop and execute comprehensive, data-driven marketing strategies designed to achieve long-term growth. Our strategic approach ensures every marketing effort is impactful and aligned with your business objectives.
Leadership and Management of Marketing Teams
Our team provides guidance in managing both internal marketing personnel and external service providers, ensuring seamless execution and optimal resource utilization across your marketing efforts.
Execution of a Tailored Marketing Roadmap
From initial planning through to implementation, we bring the marketing roadmap to life. Our focus is on driving measurable results while maintaining alignment with your practice’s vision and goals.
Collaborative Goal Setting for Sustainable Growth
Together, we define clear and actionable growth goals, building a strategic plan that is both ambitious and achievable. Our ongoing support ensures your practice remains focused on the most impactful initiatives.
Performance Review and Optimization
We regularly assess the effectiveness of marketing campaigns and initiatives, providing feedback and adjustments to maintain progress toward your goals. Our approach ensures continuous improvement and maximized impact.
Expert Management of Paid Marketing Channels
We assess and optimize your paid marketing investments, providing ongoing recommendations for reinvestment and ensuring that your strategy is consistently aligned with your practice’s evolving needs.
What Our Clients Say
Why Choose Skytale?
Elite Marketing Expertise
Our team brings deep, executive-level expertise to help guide your marketing strategy, offering leadership that drives results and ensures the highest level of strategic impact.
Custom Solutions for Healthcare Practices
Understanding the unique challenges within healthcare, we take a tailored approach to developing and executing strategies that fit your specific goals and needs.
Proven Results
Our approach is focused on driving results. We prioritize strategies that deliver measurable, high-impact outcomes that help your practice achieve sustainable growth.
Challenge
The client had acquired four separate brands but faced challenges integrating their marketing efforts. The previous CMO was let go after signing overlapping vendor contracts, causing inefficiencies and low morale. Leadership lacked visibility into vendor usage, costs, and contractual obligations, hindering effective decision-making.
Engagement
Skytale was brought in as fractional CMO to bridge the transition and realign the marketing strategy:
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Vendor and Contract Assessment: We reviewed vendor relationships across practices, identifying gaps, redundancies, and underperforming partners, while gaining clarity on financial commitments.
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Strategic Vendor Optimization: We introduced new vendors, analyzed the cost of exiting existing contracts, and created a roadmap to consolidate vendor relationships at a better price.
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Transition and Future-State Planning: Skytale developed a tactical plan to minimize vendor overlap, reduce costs, and position the marketing function for long-term growth.
Result
By the end of the engagement, the client had:
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Clear Vendor Visibility: Leadership gained full transparency into vendor usage, costs, and contracts.
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Optimized Operations: The marketing function was streamlined, reducing complexity and costs across practices.
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Actionable Roadmap for Growth: The client now had a unified, cost-optimized marketing strategy for sustainable growth.
Skytale continued CMO duties, including regular meetings with practices and vendors, consolidating reports for executives, managing vendor transitions and marketing updates, preparing board packages, and formalizing processes for onboarding a new CMO.
Challenge
Skytale was engaged to conduct marketing diligence on four target practices as part of a broader market expansion strategy. The goal was to assess the marketing performance of each practice, compare it to industry standards and local competitors, and identify opportunities for growth. Each review needed to be completed within a one-week timeframe to provide timely insights for decision-making.
Engagement
Skytale conducted comprehensive marketing assessments, leveraging both proprietary data and industry best practices. The key elements of the marketing diligence included:
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Benchmarking: Performance was analyzed not only against internal benchmarks but also compared to local competitors to assess market dynamics and identify potential areas for expansion.
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Diligence Areas: The analysis covered a variety of marketing factors critical to practice growth, including:
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SEO optimization and Google rankings
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Organic and paid search traffic relative to local competitors
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Cost per click and paid search dynamics
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Social media post frequency and quality
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Social media engagement, following, and website referrals
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Digital review sentiment
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Outcome
By the end of the engagement, Skytale provided a detailed marketing assessment for each practice. This allowed the client to:
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Assess Market Positioning: Understand how each practice performed relative to competitors, uncovering areas for improvement and expansion.
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Strategic Insights: Gain actionable insights into digital marketing efforts across SEO, paid search, and social media, helping to guide future strategy.
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Timely Decision-Making: Complete the reviews in under one week, providing the client with fast, data-driven insights that were integral to strategic planning.
Challenge
Skytale was tasked with launching a custom survey for a medical spa client to gather insights across multiple patient segments. The survey needed to address key patient behaviors and preferences, including reasons for choosing a medical spa, risk of patient lapse, and the likelihood of patients returning. The goal was to develop a nuanced understanding of patient decision-making to inform retention strategies and growth opportunities.
Engagement
Skytale utilized its industry expertise in consumer survey development to design a tailored survey and implement it across various patient segments:
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Patient Segments: The survey was customized for different patient groups, including current and lapsed patients, ensuring questions were relevant to each segment’s unique needs.
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Key Areas Explored:
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What patients evaluate when considering a new medical spa
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Reasons patients seek treatment initially
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What drew patients to the target practice over others
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Reasons for patient lapse and likelihood of return
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Consistency of the patient experience across different locations
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Survey Design: Skytale developed specific survey paths based on respondent characteristics (e.g., income, budget, tenure) to capture more granular insights.
Outcome
The survey successfully captured actionable data and delivered key insights:
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Quick Response: In the first 24 hours, the survey received over 400 responses, significantly surpassing expectations.
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Tailored Insights: Customized survey paths were developed to account for various respondent characteristics, ensuring the survey captured nuanced responses.
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Efficient Incentive Management: Respondent incentives were carefully structured, with the maximum cost per incentive staying under $1,500 for a target response volume of 1,000 respondents.
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Comprehensive Survey Responses: The survey provided a detailed perspective on key questions, accounting for differences in services, income, budget, and patient tenure, with an average response time of around 6 minutes.
From Vision to Value.
As a leading and investment banking and management consulting firm, with a service line for private capital funding, we offer a range of strategic, financial, and operational advisory services to healthcare businesses nationwide. Through the intersection of business intelligence and your own goals, we can help guide your business to meet your vision and maximize value.